“It’s a good problem to have, to have worked at a company where you’re making money making stuff,” comedian Allison Raskin, a former BuzzFeed video creator, told TheWrap. But when not in front of the camera specifically for “Try Guys” videos, each member also writes, produces, and/or directs videos for the channel that frequently have well over 1 million views. “There’s not enough money in the world to not own your ideas because, at the end of the day, that’s all you’re going to have,” Brooklyn-based Akilah Hughes, a comedian and writer with over 100,000 subscribers on YouTube, told TheWrap.Īlso Read: BuzzFeed Video Accused of Stealing YouTube Stars' Ideasįor some up-and-comers, the appeal of going to work for a bigger outlet is obvious, allowing access to other talent, technical resources and a much larger platform to build their brands.įor example, BuzzFeed’s “Try Guys” - Eugene Lee Yang, Ned Fulmer, Zach Kornfeld, and Keith Habersberger - have risen from obscurity and amassed a large online following because of the series. The recent firing of two BuzzFeed staffers for moonlighting on a web series produced by America Ferrera highlights an age-old quandary that young creatives face now more than ever: Are the financial benefits and larger audiences of working for major media companies worth the tradeoff of losing control and ownership of your content?įor some millennials, independence matters most - especially since major companies like BuzzFeed typically sign digital personalities to exclusive contracts that give them ownership of all content created and restrict their ability to work on outside projects.
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